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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Circana Launches Liquid Testing Tool to Transform In-Store Strategies with AI-Powered Insights
The future of testing is here. Liquid Testing is a major advancement for brand, innovation, and activation teams, providing a fast, easy, integrated platform for clients to run countless tests and validate strategies without risk.
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET
Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth.
Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
$5.8T
Global Consumer Spend
2,000+
Categories Tracking CPG, GM, Retail, and Foodservice
500,000+
Stores
Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries.
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Thought leadership, insights, reports, and webinars to help you spark business growth and innovation.
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Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems.
FEATURED | WEBINAR
Learn more about the latest ripple effects across categories
Don't take our word for it.
Here’s what our clients are saying …
Rich Seifrid
Manager, Advanced Analytics
What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time.
We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place.
Kiersten Hafer
Vice President of Strategy and Domestic Market Development
We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product.
The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana.
Ben Tiener
Director, Gulp Media Network, 7-Eleven
7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns.
When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners.
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